Helping Stores Cope with the Internet

Our solutions focus on helping small, "Mom-and-Pop"-type, retail stores to publish their products and services onto the Web.

Budgets are very tight for small retail stores, and there are never enough hours in the day to get everything done. Although the Internet has opened up a whole new dimension to retail sales, the additional resources required to make a viable Internet presence for a small store is often too much.

Large department stores can afford to maintain a dedicated staff in their IT department for maintaining server-based databases that manage web site content. However, in addition to the large initial investment in server software (typically costing in the tens of thousands of dollars), the expense of the staff required not directly contributing to retail sales makes a server-based solution for small retail stores unaffordable.

Our products are both affordable, easy to set up and maintain, as well as fully automated (if so desired). Not much computer knowledge is required to get started. We take the viewpoint that you want to control what is published to your store's web site directly from your computer. You also want to be able to have only one place where you maintain your store's product inventory. Everything should be based off of that. That means, if you change the retail price of a baby crib from $219 to $239 in your inventory database, your web site should then reflect that price change a.s.a.p.

FRSGiftRegistry™ can take your store's specific data and turn them into product information published on your web site. It allows for automatic uploading, if you so desire. You can also just have the applications generate the web pages and you upload them yourself at a later date. Ensuring that the automatically-generated pages match the rest of your web site in style and look is accomplished via template files that you or your webmaster can easily modify. Integrating a shopping cart into these template files can be easily done as well by the person maintaining your web site.

FRSGiftRegistry helps you maintain your store's gift registry, if you offer that service to your customers. The data for products, such as retail price, description, etc. can be retrieved from the above-mentioned store product inventory database, or you can set up a new, separate database within FRSGiftRegistry itself.

Examples of FRSGiftRegistry in Use

Doodles Baby Gifts & More is a mother-and-daughter-owned baby goods store in Houston, Texas. They upgraded their paper-based baby shower gift registry to using FRSGiftRegistry. Their gift registry is automatically published to the store's web site each time they make any kind of updates. This means family members can view the registry of the person of interest and contact the store about purchasing an item on the registry (the store does not yet support online ordering). You can view the registry by clicking on the "Gift Registry" links on the web site.

http://www.doodlesbaby.com

Pequeno Angelito is a Puerto Rican baby goods store. They also offer their gift registries online, which are maintained via FRSGiftRegistry. Click on the "Registro de Regalos" button to view their store's registries. This shows that, even though FRSGiftRegistry is an English-based software product, it is easy to generate non-English language gift registry pages.

http://www.pequenoangelito.com

bonVivant is a store in the Cayman Islands that offers bridal and home gift registries to their customers. FRSGiftRegistry is used to maintain their registries. They work closely with their webmaster to keep the pages up-to-date.

http://www.bonvivant.ky

Once you purchase your license for FRSGiftRegistry and you are using it to list products on your store's web site, we would be honored to provide you (free of charge) a link on this page to your store's site. Free advertising!